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谢军 副教授

谢军—研究生指导教师个人简介

:谢军


研究生招生专业:

1.企业管理(学术学位)

2.工商管理(专业学位)


本人研究领域:

市场营销、国际市场营销和战略管理等领域。


个人介绍:

谢军,武汉市人,现任广东财经大学万博ManBetX客户端登录_欢迎您市场营销系 教师,博士,副教授。谢军博士培训和咨询过的企业包括中国电信、COSCOSINOTRANS、日本近铁快运公司、广东交运集团、广东省人民医院、东莞华利集团、羊城晚报社、广州市供销合作社等多家企业。


代表性科研成果/Selected Publications

论文/Paper

(1)谢军,徐青.进入模式对组织能力与国际业务绩效关系的调节作用研究[J].商业经济与管理,20115: 58-64.

(2)谢军.中国企业的技术能力与国外市场进入模式的实证研究[J].科技进步与对策,2008851-53.

(3)谢军,曾昊﹒不同产业结构之间顾客抱怨行为的差异研究[J]﹒管理现代化, 2008, 6: 12-14﹒

(4)谢军﹒基于企业国际经验的国外市场选择和进入模式研究[J]﹒国际贸易问题, 2007, 1: 91-94﹒

(5) Xie B, Xie J.2005. An Integrated Framework of Process Formation: A Scientific Way of ProcessManagement. International Conference on Management Science and Engineering, 10.

(6) Xie J,Yao J. 2006.An Empirical Study of the Impact of Foreign Experience on the InternationalPerformance. International Conference on Management Science and Engineering,11.

XieJun, Xu Qing. A Study on the Moderating Effects of Entry Mode on theRelationship between Organizational Capabilities and International Performance.Journal of Business Economics, 2011, 235(5): 58-64.

XieJun, Xu Qing. An Empirical Study on the Relationship between Domestic ProductDiversification and Export Performance: A Comparative Analysis between ListedCompanies from Guangdong and Zhejiang Provinces. Journal of Business Economics,2009, 10: 41-45.

XieJun. Empirical Study on Technological Capabilities of Enterprise in China andthe Foreign Market Entry Mode. Science & Technology Progress and Policy,2008851-53.

XieJun, Zeng Hao. A Study on the Differences of Customers’ Complain among Industries.Modernization Of Management, 2008, 6:12-14.

XieJun. An Empirical Study on the Impact of International Experience on ForeignMarket Selection and Foreign Market Entry Decision. Journal of InternationalTrade, 2007, 1: 91-94.

XieJun, Yao Jie. 2006. An Empirical Study of the Impact of Foreign Experience onthe International Performance. International Conference on Management Scienceand Engineering, 11.


主要科研项目:

2008年获广东省哲学社会科学“十一五”规划项目“广东制造型企业国外扩张的路径选择及绩效研究”(08E-14

讲授课程情况:

主要讲授市场营销学、服务市场营销学、分销渠道管理等课程。